Like Minecraft? Then surely you’ll love Mooncraft!
Except, well, you really won’t. Really:
http://www.youtube.com/watch?v=eqZrBGcsV9Y
What happened here? It’s pretty simple.
1. Scammer makes an extremely simple iOS app and submits it to Apple.
2. Once it’s approved, they change the screenshots, description, and name — things you can edit at any time. Piggyback off a popular game!
3. Buy hundreds of fake ★★★★★ reviews, somehow.
4. Sit back and relax as you slowly and gently travel towards hell.
This isn’t Apple’s fault, of course — it’s bait-and-switch, the classic inch/mile situation that scammers rely on. How can Apple fix this? Being able to adjust screenshots/descriptions after submitting is important, and we don’t want that to go away. And it’d be unreasonable for Apple to manually review all screenshot changes.
How about this: after an app hits the store, if it has nothing but 1-star reviews (that include text!), and those reviews mention keywords like “scam” a lot, flag it for further inspection?
I bet there’s an algorithm out there that could find these apps pretty quickly.
Either way, Quang Nguyen (which might be a fake name, of course): you’re a terrible person. (Thanks to Steve for missing the tiny popup button and clicking “Buy App” by accident.)
UPDATE 12/10/2012: For a while, Mooncraft was pulled from the store. But, of course, it’s back.
UPDATE 1/10/2013: Apple has announced a new policy that screenshots can only be updated when they accompany a new application binary submitted for review. Hopefully that will put a stop to this particular type of trickery.